Chicago Machine

Order mode

But also survival of the fittest

In 2004, commercial real estate development known Wanda Group to the country's first "order" type of development model. Initially, this new model of commercial real estate capital and the country had a significant impact projects, for a time follow the tren cheap north face jackets
d very public. However, did not last long, in the next few years, in addition to Wanda Commercial Plaza, the capital of commercial real estate projects, almost hard to find other "orders mode" of the product, once renowned on the "order business," this silence.

For the "Order commercial" This time the expected development of a comeback. The industry generally believes that the key to whether the large scale is the order detailed. A business expert said, "Order commercial" before he could gain greater development is that businesses often only identified the main store, it will be as a pubnorth face sale
licity gimmick to attract other sub-anchor stores and shops to join, resulting in many mall operators lose sight of its main store is in accordance with the standards to build shopping malls, which also includes the main shop among the high and low rent. With a large main shop is brand awareness for speculation, it will lead to claims that the introduction of the main store to reduce investment risk "order model" taste to be pushed up property developer tool shops.

The reason why only identified the main shop, shop is not refined to the specific "order business" development bottleneck, because altnorth face clearance
hough settled in the main shop can bring the flow of people shopping, but no other stores in advance planning, these difficult to form with the main shop business passenger share, resulting in the same field of business but not very helpful.

Moreover, some high profidiscount north face
le brands as other brands are likely to grab the limelight. The mall has stores such as LV, the operation of the same brand may be affected. In Raffles, the Xidan Joy City, because the presence of H & M and other fashion brand with the price to not be optimistic about the living conditions.

Now, however, many shopping centers have noticed this. Format is the domestic market of home known IKEA Group announced that it will jointly branded Intel brothers IKEA IKEA Group to 49% and 51% of the equity joint venture between Intenorth face jackets
l to build IKEA shopping center. Currently, Intel IKEA shopping stores in Wuxi and Beijing has entered a practical stage of project planning.

It is understood that Intel IKEA shopping center overwhelmed to enter the domestic front, has 80% of store formats and brands prelimin cheap north face jackets
ary estimate, before entering into the investment stage. This form of "orders mode" by many industry experts to look good. At the same time, Intel IKEA Merchants in the package will also operate a number of shopping centers, which will greatly in north face jackets
crease the attractiveness of the brands.

Information Cent north face sale er shopping center industry in China Guo Zengli that if the "order model" to the majority of the final refinement to the store brand, and ultimately the promotion of investment will reduce the